Clients targeted are primarily German speaking, however tours are available in both German and/or English. German-speaking modules account for approximately 90% of tours conducted.
The typical age range of guests is between 50 and 70 years old. This age range is consistent with the baby boomer generation (youngest turning 52 in 2016 and oldest turning 70 in 2016). This generation is of significant size and demand for holidays and, as a result, tours, is expected to remain strong for years to come.